Strategy

The strategy of the Waagner-Biro Group aims at securing and further strengthening the strong position of the individual Group companies in their respective fields of activity and markets. Central strategic targets besides constant growth of turnover and result are market leadership in the core markets, further internationalisation as well as innovation leadership.

In the implementation of these targets the Group particularly emphasizes

• Continuous extension of its product and service range
• Constant improvement of customer orientation
• Continuous further development of human resources as well as
• Consequent optimisation of the Group structure in order to take advantage of synergies.

Applying the following principles and rules:

• Strong market and customer orientation: local companies and agencies in the core markets allow for efficient support of customers in the realization of projects.
• Extension of the unique selling proposition of products and services: technology and quality are always oriented towards the customer’s requirements and to Waagner-Biro’s claim to hold a worldwide leading position in both respects.
• Professional employees: request and promotion of engineering potential far above industrial standard in steel construction and mechanical engineering.